This course will provide students with an in depth understanding of market research. Students will be involved in a practical application of market research via a group project which will focus on a real company situation. Students will write a research brief, determine the research methodology and conduct interviews and surveys as required. Students will be responsible for presenting their findings in both written and oral form to their clients.
Courses
Basics Market research
When & Where
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3 October 2024 - 3 October 2024 ( 5.5 hours, 1 weeks )
- Day Time, Thursday
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View course timetable
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North Kensington Centre
Quick Facts
- Availability Yes
- Course Code K24BEFB20A
- Suitable For 19 year olds and up are permitted on this course
What you will learn
Learning Outcomes
By the end of this course, you will be able to:
- Provide a detailed overview of the stages in the market research process
- Develop research questions and objectives that can be addressed in a research design
- Manage the data collection process
- Interpret data analysis in the context of the identified business problem
Cost
Full fee
£80
Concession fee
£80
Class format and activities
The teaching methods for this course include, Individual or group activity on market research allowing students to conduct a real market research task
Entry requirements
You don't need any prior knowledge or experience
What you need to know before you enrol
This is course is for anyone interested in market research and developing the skills in this field
What you need
Bring a pen and some paper
What you can do next
You can progress onto other accredited and non-accredited courses at Morley College, London.
