This online course is designed to provide aspiring fashion entrepreneurs with the knowledge and skills necessary to establish and grow their own fashion brand. Participants will learn the key elements of building a successful fashion business, from concept development to marketing and sales strategies. This course is suitable for individuals interested in starting their own fashion label or launching a fashion-related business.
Courses
Introduction to Fashion Business
When & Where
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7 October 2024 - 2 December 2024 ( 24 hours, 8 weeks )
- Evening, Monday
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View course timetable
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Online
Quick Facts
- Availability Yes
- Course Code C24FACC09A
- Suitable For 19 year olds and up are permitted on this course
What you will learn
Learning Outcomes
By the end of this course, you will be able to:
- Gain insights into the fashion industry, including trends, consumer behaviour, and market dynamics.
- Identify target audiences and market segments for a fashion brand.
- Create a unique brand identity, including logo, tagline, and brand story.
- Develop a brand strategy that aligns with the target market and brand positioning.
- Understand the importance of quality, materials, and ethical sourcing.
- Learn how to develop a comprehensive business plan for a fashion brand.
- Explore different marketing channels and strategies for fashion brands.
- Develop strategies for incorporating sustainability into the brand's values and operations.
Cost
Full fee
£220
Concession fee
£165
Class format and activities
Online lectures, discussions and presentations structured around how to; Present a brand concept and marketing strategies. Evaluation of the feasibility and market potential of the brand concept. Outline and structure a business plan
