When & Where

Quick Facts

  • Availability Yes
  • Course Code K24BEFB20A
  • Suitable For 19 year olds and up are permitted on this course

What you will learn

This course will provide students with an in depth understanding of market research. Students will be involved in a practical application of market research via a group project which will focus on a real company situation. Students will write a research brief, determine the research methodology and conduct interviews and surveys as required. Students will be responsible for presenting their findings in both written and oral form to their clients.

Learning Outcomes

By the end of this course, you will be able to:

  • Provide a detailed overview of the stages in the market research process
  • Develop research questions and objectives that can be addressed in a research design
  • Manage the data collection process
  • Interpret data analysis in the context of the identified business problem

Cost

  • Full fee
    £80
  • Concession fee
    £80
  • Class format and activities

    The teaching methods for this course include, Individual or group activity on market research allowing students to conduct a real market research task

    Entry requirements

    You don't need any prior knowledge or experience

    What you need to know before you enrol

    This is course is for anyone interested in market research and developing the skills in this field

    What you need

    Bring a pen and some paper

    What you can do next

    You can progress onto other accredited and non-accredited courses at Morley College, London.