When & Where

Quick Facts

  • Availability Yes
  • Course Code K24BEFB04A
  • Suitable For 19 year olds and up are permitted on this course

What you will learn

This course takes you through the steps involved in building a likable and memorable brand on a limited budget to help your small business make a profit. We cover the core fundamentals of successful marketing and branding. Once we’ve established the basic principles of branding, we go through the steps every new customer goes through to recognize your brand and buy your product. The course takes you through the ‘AIDA’ process that tracks awareness, interests, desires and action and demonstrates how to set up your business for each step. We also explain how to research, analyze and define your target customers' wants and needs to develop a ‘unique selling proposition’ (USP) that grabs their attention. We demonstrate how to conduct a ‘SWOT’ analysis that identifies strengths, weaknesses, opportunities and threats. This provides competitive intelligence for winning over your competition's customers while satisfying market demands. The course helps you to develop your brand vision, mission, values and an interesting story that connects with your customers and sells your product emotionally.

Learning Outcomes

By the end of this course, you will be able to:

  • Introduction to Branding Principles
  • Defining your Brand Strategy
  • Brand Personality and Visual Presentation

Cost

  • Full fee
    £80
  • Concession fee
    £80
  • Class format and activities

    We go through examples and case studies of the development of the world's most successful brands, including Nike, Apple and Coca-cola to demonstrate how to build a unique and bold personality around your brand that connects with customers. This session will be interactive with the aim of having the tools to apply your knowledge to the real world

    Entry requirements

    You don't need any prior knowledge or experience

    What you need to know before you enrol

    This course is for anyone interested in understanding branding

    What you need

    Bring a pen and some paper. If you have a Business Idea - Even better but not necessary

    What you can do next

    You can progress onto other accredited and non-accredited courses in at Morley College, London.